Latest Updates About Alice.

Viacom CEO Bob Bakish Says Non-Sports Bundles Are Future of Pay-TV

Viacom CEO Bob Bakish has presided over a dramatic reshuffling in his nine months atop the media conglomerate, saying the personnel was not up to par when he took over the owner of storied entertainment brands including Paramount, MTV and Nickelodeon
“Candidly, I thought we could have a much stronger team,” Bakish told investors at the Goldman Sachs Communacopia conference in New York Wednesday.
But after replacing executives at nearly every Viacom company, most notably tapping former Fox film chief Jim Gianopulos to run struggling Paramount, Bakish said the company now has a “first-rate team” — singling out Gianopulos for extra praise.
Also Read: Viacom CEO Bob Bakish: 'Ship Has Sailed on Everyone Having a $100 Bundle'
“He’s everything I hoped he’d be,” Bakish said.
With cord-cutting continuing to accelerate, Bakish also weighed in on Viacom’s plans to thrive in the changing pay-TV world. He said U.S. pay-TV was traditionally based on a large bundle, and the smaller $35 to $40 products that have emerged recently, like Sling TV and YouTube TV, haven’t yet gained significant traction.
Bakish said that’s the case because those products are largely built around broadcast networks and sports, “and if you really like sports, you want a bigger bundle.”
Also Read: Viacom to Introduce Non-Sports Streaming Pack Later This Year
However, he said sports-less “entertainment packs” have done well overseas, and he sees them coming to the U.S., which will be a “positive catalyst” for Viacom.
“There’s clear data to suggest that a lower price point that does not include sports has consumer appeal.”

Related stories from TheWrap:Around 20 Laid Off at Viacom as Paramount, TV Land Restructure and Spike Exec ExitsParamount’s China Slate Deal ‘On Track,’ Viacom CFO SaysParamount Chief Jim Gianopulos Hints at ‘Replacement Plan’ for China Finance Deal

Source: The Wrap

You might also like More from author