“The Bachelorette” lost nearly 17 percent of its adults 18-49 audience last night when compared with the prior week’s season premiere.
It wasn’t really the ABC reality show’s fault, however, as light Memorial Day TV tune-in didn’t mix well with the start to the 2017 Stanley Cup Finals airing over on NBC. Plus, the week-ago “Bachelorette” had a relatively strong lead-in from the “Dancing With the Stars” season finale. This Monday’s version was an 8 o’clock self-starter.
With Game 1 of the Predators vs. the Penguins, NBC was first in ratings with a 1.6 rating/6 share in the advertiser-coveted 18-49 demographic and in total viewers with an average of 4.9 million, according to preliminary numbers. Those Nielsen figures will likely adjust up when viewership is adjusted for the different time zones.
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ABC was second in ratings with a 1.2/4 and in viewers with 4.6 million. “The Bachelorette” at 8 p.m. landed a 1.5/6 and 5.6 million viewers. The series premiere of “Still Star-Crossed” at 9 managed a 0.5/2 and 2.4 million viewers.
For the record, an earlier version of this story had an incorrect percentage decline from Week 1 to Week 2 for “The Bachelorette.”
More to come …
Source: The Wrap