The Oscars dominated Sunday night, obviously — but we’re still a few hours away of knowing for sure where the awards show will end up historically.
The below fast national Nielsen numbers for ABC’s primetime should be considered quite unstable, due to the nature of the live event. The earlier metered market ratings are actually more accurate due to time zone adjustments — read those here. And around 3 p.m. ET/noon PT we’ll have an accurate total viewer count for the Oscars and its pre-shows. All indications point to the overall eyeball tally being down in the mid-high single digits, percentage-wise.
Way behind the Academy Awards, Fox’s animated reruns broke a broadcast tie in the key 18-49 demographic. With a new “60 Minutes,” CBS finished first in total viewers.
For now, ABC was first in ratings with a 7.4 rating/23 share in the advertiser-coveted 18-49 demographic and in total viewers with an average of 27.4 million, according to preliminary numbers. Again, those will rise — but we have the numbers, so we’re sharing them.
Fox was second in ratings with a 0.8/2, but fourth in viewers with 10.2 million.
More to come …
Source: The Wrap