‘It’ Becomes First Horror Movie to Gross $300 Million in U.S.

While the big story at the box office this weekend is “Blade Runner 2049” and its surprising collapse, another Warner Bros. release, “It,” has quietly reached a milestone that few R-rated movies — none of them in the horror genre — have been able to reach: $300 million domestic.
The Stephen King adaptation reached this mark in its fifth weekend in theaters, grossing an estimated $9.4 million and pushing its domestic total to $304 million, good enough to put it fifth-best among all 2017 releases.
Meanwhile, the worldwide total has reached $600 million, with an international total of $298.8 million. All this has been done on a production budget of $35 million.
Also Read: 'Blade Runner 2049' Crashes at Box Office With $31.5 Million
By nature of their restricted admission and subject matter, there’s always been a ceiling on the performance of R-rated movies in general that only a few movies like “It” have been able to break.
In box office history, only three other R-rated films have ever been able to gross over $300 million domestic: “The Passion of the Christ” ($370.2 million), “Deadpool” ($363 million), and “American Sniper” ($350.1 million).
“The triple crown of factors got us to this point: great marketing, great distribution, and of course, a great movie,” said Warner Bros. distribution head Jeff Goldstein, who also told TheWrap that there are plans to put the film in additional screens close to Halloween.

Related stories from TheWrap:Too Soon? Next Week’s ‘American Horror Story’ Opens With Mass Shooting, FX Silent on PlansAlison Pill on Her ‘American Horror Story’ Debut: ‘Funny World,’ ‘Insane Scenarios”Better Watch Out’ Review: Holiday Horror Comedy Plays Like ‘Home Alone’ with a Body Count

Source: The Wrap

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