By a narrow margin, Pixar’s “Coco” edged out “Justice League” among moviegoers on Thanksgiving. The animated film made $8.9 million from 3,987 screens on Thursday, compared to $8.4 million from 4,051 screens for “Justice League”
“Coco,” which released on Wednesday, now has a running total of $22.7 million and is estimated to make around $70 million by Sunday’s end. For comparison, the last Pixar movie to release on Thanksgiving weekend, 2015’s “The Good Dinosaur,” made $16.3 million to this point and finished with $55.4 million. Disney’s “Moana” released on this extended weekend last year as well, making $25.4 million to this point and grossing $82 million over five days.
Though “Coco” was released amid bad publicity for Pixar, as studio founder John Lasseter announced a leave of absence amid sexual misconduct allegations, it hasn’t dampened the rave reactions to this Dia De Muertos family adventure. CinemaScore audiences gave the film an A+ on CinemaScore to add to its 95 percent Rotten Tomatoes score. Word of mouth is expected to only get bigger as more moviegoers see the film through the rest of the weekend, which should make this film a major box office player through the rest of the holiday season.
More to come…
Source: The Wrap