CBS-Boosted NCAA National Championship Ratings Jump 21 Percent From Last Year
CBS is cutting down the nets this morning.
Monday’s NCAA Tournament National Championship game leapt 21 percent in preliminary TV ratings from the prior year, though the 2017 version got a big bump simply from being on “America’s Most-Watched Network.”
Last year’s classic — a Villanova victory over the University of North Carolina — ran across Turner networks. The finality to March Madness switches between its two homes every other year.
Last night’s Tar Heels victory over Gonzaga on CBS scored a 14.5 rating/24 share in Nielsen’s metered markets. That’s third-best since 2005. The UNC “W” peaked between 11:30-11:45 p.m. ET with a 17.4/33.
Here are the Top 5 metered markets from Monday evening:
- Raleigh-Durham – 33.8/52
- Greensboro-High Point-Winston Salem – 31.7/47
- Charlotte – 30.1/46
- Seattle-Tacoma – 24.5/43
- Louisville – 23.5/38
Source: The Wrap