Casey Bloys Assures TV Critics ‘There Are No Plans to Dilute the HBO Brand’
HBO programming president Casey Bloys assured TV critics gathered at the TCA Summer Press Tour on Wednesday that the pay cable network would not “dilute it’s brand” under new AT&T owners.
“There are no plans to dilute the HBO brand in favor of volume of programming,” said Bloys during his executive session. “Nobody is asking to us to take pitches of a ‘Love Boat’ reboot or anything like that.”
The comments come a month after WarnerMedia CEO John Stankey said HBO must get “bigger and broader” at a town hall to employees shortly after AT&T’s acquisition of Time Warner.
More to come…
Source: The Wrap