HBO programming president Casey Bloys assured TV critics gathered at the TCA Summer Press Tour on Wednesday that the pay cable network would not “dilute it’s brand” under new AT&T owners.
“There are no plans to dilute the HBO brand in favor of volume of programming,” said Bloys during his executive session. “Nobody is asking to us to take pitches of a ‘Love Boat’ reboot or anything like that.”
The comments come a month after WarnerMedia CEO John Stankey said HBO must get “bigger and broader” at a town hall to employees shortly after AT&T’s acquisition of Time Warner.
More to come…
Source: The Wrap